My role in the launch of CJP’s new brand identity was creating internal and external hype. I designed and built the internal brand portal for employees, a resource for all questions related to colors, typography, messaging, and more. I collaborated with CJP’s Social Media Manager to develop a campaign to reintroduce CJP to the world via Instagram and Facebook. The Senior Creative Director and I worked together to bring the new logo to life via storyboards and animation.